If you took a look at some of the new campaigns on Indiegogo recently, you might have noticed a familiar project:
We’ve talked about Zendure before, but these aren’t the same guys.
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There are already a large number of portable backup batteries for electronic devices on the market today. A quick Amazon search for “portable backup battery” returns a plethora of results for under the $39 asking price of the smallest Zendure such as the Anker Astro E3 which claims a 10,000mAh capacity. So what exactly sets the Zendure line apart? There’s a ton of marketing hooplah in their video about the excellent visual appeal of the product, but when you boil it down, they’re claiming two things: higher efficiency/capacity than competitors and more durability than competitors.