About the Blog
Drop-kicker investigates the technical claims made by crowdfunding campaigns on Kickstarter and on other platforms. Despite what many backers think (or wish to believe), they are not preordering an item; they are making an investment. When a project is funded, backers have no guarantee they will receive the item they were promised, or even that they will receive anything at all. Project creators are required only to make a “good faith effort.”
We see tremendous opportunity in the crowdfunding movement, but we are all too aware of the burden it places on project backers. There are no independent ratings boards, no detailed prospectuses, just the campaign marketing and the a few people’s reputations. And often, the marketing is very, very slick.
Though we may sometimes be harsh in our assessments, we empathize with project creators – it’s hard work to see an idea through its early prototypes and into production. (Our background is in engineering and product development, so we know first hand.) Only in rare cases do we believe project creators intentionally mislead their backers, though it does happen. More often it’s over-enthusiasm, inexperience, or compromises to the marketing team that’s to blame. We simply try to ask the questions an experienced engineer or skeptical venture capitalist might.
Like everyone else, we base our judgments on the published technical information. Often that information is incomplete. We’re not out to ruin anyone’s credibility, and we openly welcome additional information and clarification from project creators. We just hope that a little level-headed skepticism (indeed, pessimism) to the crowdfunding movement will strengthen its integrity and help it flourish in the years to come.
In general, we focus our attention on technology projects, typically hardware projects, because that’s our area of expertise.
tl;dr: Crowdfunders beware. We’re going to objectively, fairly, and intelligently judge the shit out of your project.
The writers of this blog work professionally as engineers for a product development consulting firm. We take both our jobs and this blog very seriously, and we want to remind readers that these two spheres have not and will not intersect. Our opinions on this blog are our own and do not in any way represent the opinions of our employer. Likewise, we respect the ambitions and confidentiality of our professional clients and will never discuss them on this forum.
DropKicker in the Media
Think of Drop Kicker as a kind of consumer report for crowdfunding. They specialize in technology and hardware campaigns, they say, because that is their area of expertise. It’s also an area where the non-geeks among us could use a little advice. Their tagline says it all: Providing a healthy dose of pessimism, though I find them to be fair and even-handed.
Their tag line is “proving a healthy dose of pessimism,” but it’s not just snarky takedowns–it’s snarky takedowns chalk full of technical analysis, similar in content (if not in tone) to the engineering perspective the pair might offer in their day jobs as an electrical engineer and software engineer…
Thank you for calling us out. Blogs like yours help us to improve.
We understand that we are an early start-up and we are questioned a lot. Thank you for making our project better.
Your DropKicker review was fair … and yes, there is a lot more work to do to make this a commercial product! And yes, I have not done it before, so I got smart.
Just saw your teardown of The Dash. I’m impressed with the analysis.