Atlas Fitness Tracker doesn’t understand what an endorsement is


Just noticed something on the Atlas Fitness Tracker campaign.  It’s a textbook example of a crowdfunding project mistaking a quote for an endorsement.

atlas quote

Atlas got the Men’s Health quote from here:


And Men’s Health got the Atlas quote from farther down on the Atlas Indiegogo page:



{ 4 comments to read ... please submit one more! }

  1. Thank you for pointing that out to us. We made a textbook mistake like you said and will fix it in shortly in the future. We appreciate your candor.

  2. What, Atlas Wearables, was the textbook mistake that you made? Overenthusasim? Textbook deception? Pray tell.

  3. I don’t know if that is considered a mistake.

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